Luella Copeland-Smith has a long history in direct marketing, managing major multinational d/m agencies (FCB Direct and
Rapp Collins) and running her own communications group
(Hero Communications and Hero Design) in partnership with
In the mid-1990’s Luella saw an increasing need in both
client organisations and ad agencies for a first class resource
that could supplement reduced staffing levels and increased
workloads. There was also a need for highly experienced
staff to work on specialist projects on a contractual basis.
So she started RaeSource to meet that need.
To complete the circle of services her award-winning
copywriting skills meant that she could creatively interpret
client strategies. Her fascination for web marketing,
particularly email, plus her in depth understanding of more
traditional direct marketing, has put her in an excellent position
to work with organizations seeking an integrated approach.